‘His Son [Charlie Woods] Doesn’t Even Wear It’: Fans Unhappy With Tiger Woods’s Attempt As Sun Day Red Move Backfires

Tiger Woods’ attempt to expand his brand with Sun Day Red has not been met with universal applause, particularly after its recent reveal at Pebble Beach. Announced with much fanfare, the first in-person retail experience for the golf apparel line opened on October 11.

Although the location holds special significance for Woods, having secured multiple major victories there, the brand’s high pricing and niche appeal have sparked a backlash among fans. Social media was rife with criticism, with some joking about needing a second mortgage just to enter the store.

The criticism didn’t stop at the prices; even the design of the logo and apparel was not spared, with one fan drawing a comparison between the brand’s lackluster reception and Woods’ current struggles on the golf course.

A key issue fueling the discontent is the inconsistency in the brand’s visibility, even within Woods’ own family. Fans have pointed out that Woods’ son, Charlie, doesn’t regularly sport the Sun Day Red line, opting instead for a variety of brands in his own competitions. This inconsistency has raised questions about the brand’s appeal and authenticity.

Despite the iconic nature of Pebble Beach and Woods’ storied connection to the course, the brand’s reception suggests it may have missed the mark with a broader audience. Instead of celebrating the launch, many have used the moment to voice frustrations, further clouding the future of Sun Day Red in the competitive world of golf fashion.