Koepka’s LIV team gets new water partner

Brooks Koepka’s LIV Golf team, Smash GC, has announced a new partnership with JUST Water ahead of the 2025 season. The collaboration, developed by Koepka in his role as team General Manager alongside Commercial Sales Director Brian Thompson and JUST Water CEO Will Holsworth, establishes JUST Water as the team’s official hydration partner.

As part of the agreement, the team will feature the spring water brand during events and integrate it into their hospitality units. This marks JUST Water’s first foray into sports sponsorship, showcasing its presence in 5,000 U.S. grocery stores, including Target locations.

While financial details of the deal remain undisclosed, both parties confirmed the partnership will extend at least through 2025. Thompson, who also leads the Locker Room investment fund with Koepka, acknowledged the current uncertainty in golf due to ongoing negotiations between the PGA Tour and the Public Investment Fund.

Despite this, JUST Water CEO Holsworth expressed optimism, aiming for a sustainable and long-term relationship with Smash GC. The team’s structure is notable, with Koepka uniquely serving as a playing GM, supported by a management team that includes Thompson, Director of Operations Dan Gambill, and Brand Marketing Manager Taylor Stern.