LIV Golf has escalated its rivalry with the PGA Tour by scheduling its first four tournaments of the 2025 season on the same weekends as prominent PGA Tour events. The Saudi-backed league, led by Greg Norman, will kick off its season in February with stops in Riyadh, Adelaide, Hong Kong, and Singapore.
This bold move marks a departure from LIVâs earlier strategy of avoiding direct clashes with the PGA Tourâs marquee events, as its tournaments will now overlap with high-profile competitions like the Waste Management Phoenix Open and the Tiger Woods-hosted Genesis Invitational.
This scheduling decision is seen as a significant gamble by LIV Golf, as it aims to assert its presence on the global stage. While the time zone differences between LIV’s events in Asia and Australia and the PGA Tourâs U.S.-based tournaments may mitigate the impact on viewers, the competition for fan attention remains fierce.
With the PGA Tour’s events closer to primetime for American audiences, LIV Golf’s move reflects its ambition to challenge the PGA Tour’s dominance, potentially reshaping the golf calendar in the coming years.