Starting in 2025, agents representing PGA Tour players will be required to complete an interactive video program and pay an annual fee of up to $2,000 to obtain credentials. The changes, confirmed ahead of the Sanderson Farms Championship, will introduce an updated certification process aimed at enhancing agent professionalism and integrity.
The certification will include an educational video on integrity and ethics, as well as a new code of conduct. Agents will be required to pay a $1,500 application fee per agency and an additional $500 (plus tax) per agent credential to gain full access to tournament areas, including clubhouses, locker rooms, practice zones, media centers, and family dining areas.
Tyler Dennis, the PGA Tour’s Chief Competitions Officer, communicated these changes to agents earlier this week. The initiative, known as the “Agent Certification Program,” will become mandatory for agents to receive their season credentials. Those who fail to complete the program will need to purchase weekly tickets to attend events, which may significantly limit their access.
For agents only seeking access to clubhouses, a reduced fee of $375 (plus tax) will apply. The expanded credentials will also include additional perks such as parking and family dining access at all PGA Tour tournaments.
This update arrives as PGA Tour Commissioner Jay Monahan and LIV Golf’s Yasir Al-Rumayyan participate in the Alfred Dunhill Links Championship Pro-Am. The news highlights the ongoing evolution of the PGA Tour as it adapts to changes within professional golf, while aiming to maintain high standards of conduct and professionalism among its representatives.
These new measures underscore the PGA Tour’s commitment to fostering a culture of transparency and accountability as the landscape of professional golf continues to evolve.