Testing the Waters: Lexi Thompson’s New Endorsement Deal
In a surprising turn of events, Lexi Thompson, the renowned 11-time LPGA winner, ventured into uncharted territory with a new endorsement deal. Late last summer, her agent, Brett Falkoff, received word that Dick’s Sporting Goods was seeking to bolster Maxfli’s exposure through a partnership with a PGA or LPGA Tour player. Initially skeptical, Falkoff decided to explore the possibility, despite Thompson’s longstanding affiliation with Bridgestone.
The Shocking Revelation and Partnership
To everyone’s surprise, including Falkoff and Thompson herself, the testing of Maxfli’s Tour Series golf balls yielded exceptional results. The superior performance of the Maxfli ball prompted Thompson to forge a one-year agreement with the brand, marking a significant shift in her equipment sponsorship. Despite potential perceptions of a mere financial incentive, Falkoff emphasized Thompson’s commitment to playing with equipment that optimally suits her game.
A Strategic Move Amidst Challenges
Thompson’s decision to switch to Maxfli was not solely motivated by performance data but also by the need for change amidst a challenging season. Struggling with form throughout much of the previous year, Thompson sought to revitalize her game with mid-season swing adjustments and a new caddie, Colton Heisey. Embracing change, including a shift in equipment, became imperative for Thompson as she navigated a turbulent period in her career.
The Future of the Partnership and Thompson’s Performance
While the financial details of the deal remain undisclosed, Thompson’s endorsement of Maxfli signifies a significant milestone, as she becomes the first LPGA player to exclusively play and endorse the brand’s golf balls. As she embarks on the 2024 season with her newfound partnership, Thompson’s performance remains under scrutiny. Her recent tie for 16th at the LPGA Drive On Championship suggests a promising start, accompanied by positive feedback on the performance of her new golf ball during windy conditions.
